Uncommoner Cape Cod
West Yarmouth, MA
The Clients Goal:
The client approached us with a 1960s roadside motel—structurally sound but outdated and uninspired. They envisioned a transformation into a boutique hospitality destination that would attract experience-driven travelers. The existing building offered little in terms of identity, character, or guest appeal. The challenge was not only architectural but also experiential: how to reimagine a generic 1960s structure into a place full of narrative, charm, and cultural resonance. Achieving this required close coordination between architecture, interior design, and branding to ensure every layer of the guest experience aligned with the new vision.
Our Solution:
Inspired by the eclectic and storied atmosphere of 1930s Marseille—a French port city known for its global travelers, maritime romance, and art deco influences—we led a complete architectural reimagining of the motel. Working closely with the branding and interior design teams, we developed a cohesive concept that turns each room into a traveler's vignette, and the overall site into a cinematic, story-rich environment. Architectural interventions included reworking the facade for human scale and warmth, improving circulation and privacy, and crafting gathering spaces that evoke the camaraderie of harbor towns. Material choices, lighting, and exterior detailing all reinforce the narrative, resulting in a boutique destination that feels timeless, character-rich, and deeply transportive.
